Beauty Box: Provide Your Hair with the ‘Royal’ Treatment by L’Oréal

Come this September, L’Oréal Professionel is introducing a whole new line to LUX-fiy your hair!!
Especially formulated for weak, damaged hair, this new technology promises to rebuild your precious locks from the inside out with the help of Mother Nature. That’s right, this new product line is infused with ‘royal bee jelly’ that’s packed with rich amino-acids that your hair will thank you for!

“It’s patented to work on the inside of the hair to protect and fortify,” said Paul Schiraldi, vice president of marketing. “The technology actually rebuilds the hair’s infrastructure.”

The line will introduce five new products in total that include a leave-in conditioner and an anti-breakage masque. All of which feature the new amino-acid formula, plus guard against sun and heat damage!!

So for all you sun-worshiping goddesses, this hair care line might just be what you’ve been looking for.


Tagged in: hair products, sun protection, damaged hair, royal jelly, loreal professionel, amino-acids,


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