Amazon and Hearst enter into content partnership
Rumors are flying about Amazon and Hearst’s new relationship. With unconfirmed talk of a tablet in the near future, the dynamics of the two’s association have changed: The megacorporations have joined together in a content and consumer relationship, reported WWD.
Details – the few that were released – are Amazon will turn into Hearst’s largest third-party vendor of subscriptions through its online channels, and the businesses will collaborate on e-commerce efforts. As Peter Kafka of AllThingsD noted, however, the word “tablet” did not appear in the released announcement.
“The deal gives Amazon customers access to content from one of the world’s largest publishers of monthly magazines and provides Hearst access to Amazon’s growing and evolving e-commerce platform,” Hearst said to WWD.
In related news, the Wall Street Journal declared that Amazon has entered into negotiations with select magazine publishers regarding subscription agreements for its in-the-works tablet. The e-commerce company is reportedly willing to offer the publishers a sweeter financial arrangement than Apple.