Anna Wintour Revamps Vogue.com
Point. Click. Vogue delivered. Anna Wintour, editor in chief of Vogue, has launched the new vogue.com as of Wednesday, making the magazine more of a player in the online fashion market.
“I felt it was crucial that in this era we take the authority, quality and beauty of Vogue, and bring those values to the digital realm,” Wintour said.
Vogue’s website has long featured slim pickings – even after the company unveiled its freestanding site late 2009. In the past year, it has blossomed to include editor blogs, simple slide shows, behind-the-scenes videos, lists of who’s the best dressed and coverage from the shows. But now, the site boasts a features carousel with larger-size images, a “traveling table of contents,” and loads of white areas to give “breathing space.”
But the changes go far beyond the fresh formatting. The magazine will now contain online increased coverage of collections – such as the runway collections of “under 100” designers – high-quality videos and photos, and more. Users can get busy and involved through commenting on articles, connecting to Twitter or Facebook, voting for the Ten Best Dressed, or linking to fashion news throughout the Web.
Advertising slots filled up fast: Burberry, Estée Lauder, Gucci, L’Oréal and Nordstrom are to be the site’s sponsors – enticed by exclusivity on each page, their own landing page and access to five unique ad units, no doubt.
Vogue also has future plans in the works: the release of Vogue Archive, so readers can search through the magazine’s archives, and an encyclopedia called “Voguepedia.” Look for it on screens everywhere!
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