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Bluefly debuts fragrance boutique

Bluefly, the online retailer and accessory wall provider of “Project Runway,” will now sell brand name fragrances at its renowned discount prices.

Shoppers can steal scents by brands such as Hermes, Chanel, Bulgari and Calvin Klein at up to 40 percent off the retail price.

“The addition of a fragrance boutique adds another unique element to the Bluefly shopping experience,” Melissa Payner, president and chief executive of Bluefly.com, said in a statement. “Our fashion-conscious customers view fragrance as an extension of fashion and personal style, so we are happy to be able to offer them designer fragrance labels at the great values they have come to expect from Bluefly.”

Bluefly was recently in the press for partnering with A&D Labs to create Eyefly, a fashion-forward yet affordable brand of eyewear. TV watchers have also gotten wind of the site with their Closet Confessions advertising campaign, which features celebrities—such as Christian Siriano, Bethenny Frankel and Kelly Osbourne—raiding their closets and sharing their favorite finds.

Check out the new fragrance section at http://www.bluefly.com/custom/custom.jsp?promoId=m1670775.

Tagged in: beauty, news, fragrance, radar, bluefly, scent,

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