Lady LUX

We ladies enjoy our leggings. Serious fans may therefore be happy to know BRAVADA International Ltd. will be launching a retail store in Los Angeles, its first physical store, to focus mainly on leggings, reported Reuters.

World of Leggings will be busting at the seams with more than 1,000 various styles of leggings, as well as tights, intimates, bodysuits and more. These leggings will be offered in an incredible variety of looks, available in oodles of different colors, fabrics and designs.

“World of Leggings was born from the amazing success of OnlyLeggings.com, which is the largest online leggings website in the world with over 450-plus styles,” Danny Alex, CEO of BRAVADA International, said to LadyLUX. “With the incredible growth of our online popularity and huge customer inquiries into a physical store, we are opening our first ‘World of Leggings’ retail store which will have … every color, every style, every fabric and every taste in leggings we have.”

The new store, to be situated at 7224 Melrose Ave, will convert the space from a BRAVADA Women’s Athletica store, the location’s original focus. Another BRAVADA Women store will be opened at a to-be-determined site, coinciding with the 2012 launch of BRAVADA Elite, a private label of fitness apparel and activewear.

The company also has its eye on further growth, planning to unveil in 2012 WorldofLeggings.com, which will build on the following of OnlyLeggings.com, the original website, which sells leggings from faux leather to basic and metallic. BRAVADA hopes to carve out a larger section of the international leggings market with this “copycat competition” strategy.

“There is only one word to describe BRAVADA’s growth, ‘remarkable,’” Danny Alex, CEO of BRAVADA, said to Reuters. “In 2011 we had a decisive strategy for growing BRAVADA’s revenue premised on a very weak economy, and we have done just that. Shareholders have every right to be excited about our future.”

The ultimate goal is to grow both stores, BRAVADA Women’s Athletica and World of Leggings, into several locations during 2012 and offer franchise opportunities for interested third parties.

Can't go to LA? You can www.onlyleggings.combbsp;to peruse the offerings.

LadyLUX readers get a special discount of 10 percent off one pair of leggings purchased online. Enter promo code LADLUX for a discount off ANY legging on sale at OnlyLeggings.com. The discount code is valid till November 15, 2011.

Tagged in: shop, store, los angeles, activewear, bravada, fitness clothes, world of leggings,