Lady LUX

After controversies concerning the alleged inclusion of formaldehyde in its products, Brazilian Blowout has introduced a new Zero smoothing formula, Brazilian Blowout Zero, which the company claims releases 0 percent formaldehyde. This blowout is a professional smoothing treatment that leaves the hair frizz-free and shiny by revitalizing each strand with essential protein.

The U.S. Food and Drug Administration and others have investigated Brazilian Blowout’s alleged use of formaldehyde in its products. The company has faced lawsuits from the office of the attorney general of California for possibly falsely labeling its packages as “formaldehyde-free,” as well as from Oregon Health & Science University’s Center for Research for Occupational and Environmental Toxicology for unacceptable levels of formaldehyde.

The various negative comments from the media, however, concerning the company’s Acai Professional Smoothing Solution possibly containing formaldehyde have actually contributed to the growth of Brazilian Blowout’s overall awareness.

“For better or worse, before the media storm maybe 10 million people knew who we were. Now, about 200 million [people] know us,” Mike Brady, CEO of Brazilian Blowout, told WWD.

Even though negative media attention has spread, women still enjoy results from the hair-straightening treatment. According to WWD, Brady’s solution to the issue of whether women should continue to use the brand’s products or not is the Brazilian Blowout Zero. The new line still contains the same hair-straightening ingredients as the original, but the company has decided to use glycolic acid, a colorless and odorless crystalline solid used in various skin care products, in the new formula.

Brazilian Blowout Professional Smoothing Treatments purport to leave hair shiny and frizz-free. According to Brazilian Blowout’s website, its new professional smoothing solution is formulated with a breakthrough plant-derived KeraSafe Bonding System. This system is said to effectively deposit and seal vital amino acids onto the hair, offering results known to last up to 12 weeks.

The original smoothing solution also won’t be going away. “Salons are being encouraged to simply have both,” Brady told WWD. He plans to have salon owners and stylists inform their customers concerning the new Zero product.

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