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Buying Trends: Beauty on the Rise

Thank goodness for beauty products, the easiest and most economical way to create a new look. In a struggling retail market, vendors are relying on cosmetics and beauty products to sustain growth as sales in most of these categories have risen in the past fiscal year. This announcement isn't surprising as it is easier to justify updating your look by splurging on a few new shadows and a new bronzer in place of a wardrobe update. A few of the most popular new items for face and eyes include Almay Intense Color, Revlon's Beyond Natural, Cover Girl's Simply Ageless and L'Oreal Bare Naturale. If you want to be at the forefront of trends, check out “body accessory” products, aka bronzing and polishing products, the fastest growing segment in the beauty market. Among them look for Sally Hansen Airbrush Legs and Perfection Body Accessory.

Tagged in: cosmetics, beauty, bronzer, eye shadow, body accessory,

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Sephora

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