Calypso St. Barth announced Pinterest star Christine Martinez as brand ambassador
For years, blogging has been the key route to getting noticed by the fashion industry, but now it seems with the latest craze of Pinterest, “pinners” are the new online fashion stars. This month, fashion label and retailer Calypso St. Barth announced Pinterest star Christine Martinez as a their new brand ambassador.
Martinez, or “Chrisem” as she is known on Pinterest, is one of the most popular pinners with nearly one million followers. As Calypso St. Barth’s brand ambassador, Martinez will be on the French Caribbean Island from March 6-8, “live pinning” inspiration boards for the brand, which can be followed at “Packing for St. Barth.”
Calypso St. Barth appears to be the first brand to leverage a power user on Pinterest in a “live pinning” manner but many brands have their own page including Ann Taylor, Bergdorf Goodman and Kate Spade New York. Oscar de la Renta took the concept a step further with an open digital inspiration board where fans are invited to upload images or videos to help inspire the designer’s Resort line.