Cia.Marítima celebrates 20 years at Miami show
On July 18, Cia.Marítima celebrated their 20th anniversary at Mercedes Benz Fashion Week Swim in Miami. Known for jumpstarting the careers of some of the most famous models in the world, such as Gisele Bundchen, Naomi Campbell and Karolina Kurkova, it’s no surprise that the swimwear brand has had two decades of success.
At the Cabaña Grande in Miami, a mix of American and Brazilian models showed off Cia.Marítima’s Spring/Summer 2011 looks and the word “exotic” has never been more synonymous with the South American brand. Designed by Benny Rosset, the son of the original founder, he said he channeled “the exotic sights, sounds, and flavors of Morocco” for next year’s line.
Their fourth year at Miami swim, backstage still isn’t predictable. “Backstage was very hectic, but I am told that is just the way it is,” he said.
The designer, smartly so, turned stress into optimism, “The more popular your show, the more people try to get backstage to be part of the scene.”
However, there was one pre-show surprise that he was totally okay with.
“Carlos Miele was backstage…that was a huge honor,” Rosset said.
Carlos Miele, the famed Brazilian fashion designer who is known for his bold use of color, sat front row at Rosset’s show and showed his support for a fellow Brazilian artist.
“The show was gorgeous,” Rosset said. “This was our best collection yet and we were so happy to show it in Miami.”
What is Rosset up to now? “Next year’s collection is already being finalized. Details on that are top secret – stay tuned!”
To stay tuned, check out Cia.Marítima’s web site at CiaMaritimaUS.com.
Tagged in: lux exclusives, fashion week, swim, miami, bikini,
Purple Neon/ LadyLux
