Courtney Love is the New Face of Saint Laurent
Saint Laurent is headed in a new direction with a new spokesmodel. Recently appointed creative director Hedi Slimane has, in a bold move, landed on punk-rock icon Courtney Love to front Saint Laurent’s new ad campaign images, reported The Huffington Post.
Slimane was already out on a new limb for the brand, having met with some lukewarm reactions to his ‘90s-themed Fall line. On the other hand, Love, who owns her own fashion line, is a big supporter of the brand’s new image, even going so far as to declare on Twitter: “[H]aving gasms at the idea of rich ladies buying what we used to wear, finally someone got the actual look exact.”
Eschewing the model-of-the-moment concept, Slimane chose instead some of Love’s musical peers, portraying the ads as a “music portrait project,” according to Dazed Digital. Love is good company in her new role with Kim Gordon of Sonic Youth fame, Ariel Pink from pop group Ariel Pink’s Haunted Graffiti and well-known goth Marilyn Manson.
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