Current/Elliott Duo to Produce PBteen Collection
Designers and stylists Emily Current and Meritt Elliott are teaming up for a collection for PBteen, the teenage version of Williams-Sonoma’s Pottery Barn. With the 37-piece line, the two Los Angeles designers are re-entering the retail sphere after leaving their self-named label late 2012, reported WWD.
Launching in the brand’s 14 stores on Sept. 20 across the U.S. and online Sept. 18, the line of furniture and home décor will sell from $429 to $799.
The partnership is a first for PBteen.
“They inspired us with their first-hand fashion experience,” Jill Larue-Rieser, senior vice president and general merchandising manager for PBteen, said to WWD of the two designers. “Their collection is a whimsical approach to classic Americana style with vintage-inspired glamour.”
According to Current, the project has been in the making for roughly a year. “We love big American brands like Pottery Barn, Kate Spade and Gap, so to be able to put our aesthetic on home could not be more exciting,” she said.
“We applied the same fundamentals that we use in styling and designing like high-low, the hand of fabrics, the proportions,” Elliott maintained. “So at some point it blurred the lines.”
The PBteen line features products such as a chambray-upholstered chaise lounge, a wooden tree stump table marked with a heart, a butterfly rug, a bronze bunny lamp and a ceramic unicorn ring holder.
“We had carte blanche, so we went back to the things that have inspired us since we were teenagers, like Boxcar Children and playing dress-up. For us, this is an extension of our overall brand view — Americana mixed with youthful charm,” said Current. “Everything has character and doesn’t feel brand crisp new, like maybe it’s been passed down or is a found object with a story to tell,” said Elliott.
Having just finished a second PBteen collection for spring 2014, Current and Elliott are now busy with creating a denim coffee table book for Rizzoli and intend to design a new clothing line for 2014, which the two have not released details on yet.
“It’s inevitable, and we are really excited about the next chapter,” said Current of the clothing collection in the works. “All this has helped solidify what we want to do in terms of creating a lifestyle brand.”