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ECO-Fashion:  Emma Watson Partners with People Tree

We adore Emma Watson! The Harry Potter female star and now creative advisor for People Tree will soon launch a ‘green’ fashion collection geared towards inspiring a younger generation!

What could be more LUX than using your celebrity influence to bring more good in the world? Well that’s exactly why we chose to highlight this new collection created through the collaboration of People Tree and Watson herself.

“I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with. It has been the most incredible gap year project.”—said Emma Watson

As you can see, this definitely aligns with the LadyLUX principle of ‘Good for the Sake of Good’ and also helps to support the ECO-fashion movement!

Watson utilized her own love for fashion to create this ‘lifestyle’ collection that’s meant to support sustainable practices and forward-thinking approaches to green design!

This new collection will embody Bohemian influences and lots of fun detail. The vibe is laidback and the designs are colorful! You can expect a range of T-shirts, dresses, woven skirts, trousers, shorts and knitwear. This collection will be for both males and females. Not to mention, the whole collection is made with both 100% organic and Fair Trade certified cotton. It also helps to support people in India, Bangladesh and Nepal by giving them jobs to help produce this green apparel!

“I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren't many options out there.”—said Emma Watson

If you’d like to stay up to date on this collection you can logon to the People Tree website and stay informed!

What do you think LUXies; do you like the idea of Emma Watson doing more than simply posing for pictures to help support green fashion?

Tagged in: green fashion, people tree, organic, fair trade, emma watson,

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