Lady LUX

Ahead of schedule, social network giant Facebook has just exceeded cash-flow projections for this year taking them off the list of ‘2.0 startups that don’t make money.’ This is a significant benchmark since Facebook doesn’t have a completed advertising model.

Much of Facebook’s success has been attributed to trying out different revenue models throughout this time, such as low-cost display ads, virtual gifts, commerce and payment systems currently in beta phase.

A definite advantage in future numbers is the secured agreement with Microsoft, which guarantees an estimated $150 million a year greatly affecting the success and the bottom line.

The positive cash flow was originally projected for sometime in 2010. Facebook recently hit the 300 million registered-user milestone this second quarter, while also testing out new revenue models. It seems the magic is coming together in perfect alignment. Regardless of registered user count, the social giant is continuing to keep inside employee count down to ensure the best possible success rate.

We wish them continued success moving forward and many thanks to all you LUX-Facebook fans which have been one of the most important factors to their success.

Tech.Life.LUX.

Tagged in: social media, facebook, ads, microsoft, profits, revenue model,