Fashion Evolution: How the Economy Affects Model Appeal
The evolution of fashion models has come full circle from edgy to down to earth. Expect this trend to continue since industry experts say that when the economy falters consumers, such as us, tend to relate more with softer, simpler faces!!
When the economy is booming, “We experiment a little more” with complicated looks and extravagant makeup and hairstyles, says Ivan Bart, senior vice president at IMG Models, one of the world’s largest modeling agencies. “Now the key for advertisers is to bring people into the store.” A colleague at IMG, talent scout David Cunningham, calls it “a more commercial period.”—WSJ.com
This simpler canvas allows for designers to reflect a more popular appeal to their target market. The fashion landscape has become much more segmented in today’s world. Models have had more of a niche, opposed to a universal appeal that would represent several brands across the board. Now, they are starting to fall into more ‘mainstream campaigns versus high-end fashion iconic brands.’
The evolution of models is much more reflective of diversity than it was 10 years ago. Back then, the girl-next-door appeal meant only Caucasian and now it represents a much more diverse appeal!! Definitely, a reflection of the growing global world we now live in!!
LUXies, what do you think? Do you prefer a more fresh face versus an exotic look? Does this truly influence your appeal for the brand?
Tagged in: fashion industry, model agency, consumer preferences, girl next door look, model appeal,
