FENDI CASA selected to design backstage area for SAG Awards

FENDI CASA, the home design line of international high-end brand FENDI, has been chosen to design the Green Room for the 18th Annual Screen Actors Guild Awards. For the second year in a row, the luxury home brand will convert the backstage area into a sumptuous retreat perfect for anxious presenters to calm their nerves and prepare for their remarks.

Created in 1989, FENDI’s home décor represents the ultimate in elegant, customized, modern furnishings. Through the design, FENDI CASA, together with luxe jewelry label Graff Diamonds, celebrates and supports the philanthropic mission of the Screen Actors Guild Foundation.

“FENDI CASA Luxury Living was delighted to be a part of SAG’s 2011 celebration of artistic achievement,” Andrea Minnucci, FENDI CASA managing director for North America Operations, said in a statement. “We look forward to again creating a gracious environment for the SAG Awards Green Room and to continuing our support of the SAG Foundation.”

The SAG Foundation delivers emergency assistance to members financially struggling, works to preserve the legacy of its members through video and audio, provides scholarships for performers and their children, and offers monetary aid for members with serious health problems. For more information, visit

Since its inception in 1995, the Screen Actors Guild Awards has catapulted to fame as one of the top award shows in the industry as the only ceremony to just recognize performers. Focusing on individual performances and ensemble performances, the show bestows 13 honors for movie and television acting during a two-hour televised show.

Catch the 18th Annual Screen Actors Guild Awards live on TNT and TBS on Jan. 29, 2012 at 8 p.m. (ET)/5 p.m. (PT).

Tagged in: fendi, award show, sag awards, retreat, fendi casa, green room, screen actors guild awards, backstage,


LadyLUX via Screen Actors Guild Awards, Fendi

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