Lady LUX

Eco-LUXies, are you looking for lifestyle statement choices that reflect your green values and also better serve the planet all while aiding in enhancing your beauty? Well look no further as the search is over for ‘earth-conscious’ beauty styling tools!

Enlisting the talent of animal-rights and environmental activist, Alicia Silverstone, the new EcoTools Natural line will offer you all of the perks of standard beauty care minus the damage to the environment! Now that’s what we call LUX-ing your beauty regiment.

“Finding a partner to develop the concept became a key component to the launch, and Alicia was a natural fit because of her love of the environment and already established relationship with the brand,” said Beth Cassiday, vice president of marketing for EcoTools. “We believe Alicia and EcoTools are a perfect match because both are so passionate about living green and increasing awareness about earth-friendly products, without sacrificing style.”—via WWD.com

You might be asking what makes EcoTools so environmentally friendly??
All the bags are made with hemp, recycled PET lining and non-toxic ink. The sponges are made with soybean oil and the brushes utilize bamboo wood. And all of the components are made with sustainable materials that reduce the harmful effects on our environment. This collection even offers you an eco-fied solution all the way down to the packaging! The actual individual packaging is made with the reuse principle in mind as a way for those LUXies on the go to store their EcoTools with ease. As you can see, this whole collection exemplifies GREEN and sustainability from production to packing!! Simply, LUX.

What to expect with Alicia’s new makeup cases and brushes?
Expect a full product line of designs that will be eco-chic and able to withstand wear. A great part of the cosmetic bag design will be that it’s washer friendly! Two cheers for cleanliness—no one wants all that accumulated debris going near their face. The designs will reflect her FAV flowers such as lavender, rose, chrysanthemum, cosmo and thyme.

“With this collection, we wanted to show everyone that you don’t have to sacrifice style to make environmentally-conscious choices. You can use earth-friendly materials and still look fantastic!” –via Alicia Silverstone, on why she choose to design this line, via stylenews.com.

Ready to invest in products that reflect your values? Visit the EcoTools Store Locator to find a location nearest you.

LUX fashionistas, what do you think? Is this an idea you can get behind with your purchasing power??

Green.Life.LUX.

Tagged in: green, sustainable, alicia silverstone, ecotools naturals, paris company, green beauty, eco-friendly,

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