Lady LUX

Gucci is the latest in a string of companies to unveil an iPhone/iPad application with its release of “Gucci Style by Gucci” today. The company’s new app features a magazine-like feel with sophisticated interactive content and text, reported WWD.

Available in eight languages, the app allows users to nosedive into fashion, culture and lifestyle while still offering e-commerce options.

For instance, a customer can visit the Fiat 500 Gucci tab and check out a video of Gucci creative director Frida Giannini putting on her sunglasses, slipping behind the wheel of a glossy black car, and driving away in a cloud of dust.

Also of note is a short guide describing the luxury label’s history and a feature that displays Gucci’s clothing and accessories in 360-degree rotation.

You may also listen to selections from Giannini’s personal collection of more than 8,000 vinyl records, peruse Gucci artisans crafting handbags or loafers, and watch a short interview with renowned equestrian rider Edwina Alexander, who has served as a muse for the brand’s designs. Lastly, the app allows users to tap into live feeds from Gucci’s Twitter, Tumblr and Facebook accounts.

Having unveiled its first online store in 2002, Gucci has a long-time e-commerce presence. After adding mini sites that pushed certain products such as eyewear and fragrances, the company decided to completely revamp its main website, releasing its new online flagship, gucci.com, in September. The new site has fared well, attracting at least three million page hits a month.

The application is available for download on iPads and IPhones at the Apple App Store.

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