HauteLook unveils new footwear site
Flash-sale site HauteLook Inc. is into footwear. On Wednesday, the company hosted a sneak peak of its new membership-based shoe site, Solesociety.com, which had soft launched earlier this month, reported WWD.
After signing up for free, members can access deals on six to 12 different shoe options, all created under the Marco Santi name, an exclusive collection offered by the Camuto Group. The best part is the looks, which range from low heels and pumps to wedges and booties, are offered for $50 a pair, and you can select as many as you desire. A style quiz helps you find what you love.
Nina Tooley, director of marketing for Solesociety.com, reports the footwear section on HauteLook has performed well, inspiring the company to expand to other sectors in the future – especially with more than 100,000 members joining just this month.
The next step will be to generate an integrated marketing campaign and concentrate on the social media aspects.
For those not familiar with flash-sale sites, they work by offering huge discount on items for a very limited time.
Interested? Pop over to Solesociety.com for a visit.