Heidi Klum to develop content for AOL
Heidi Klum was in the news last week for her new fragrance, and now she’s hitting the presses again for a high-profile partnership. No, it’s not a coupling (come on, she’s with Seal) but a business deal with AOL.
The new Web project is aimed at women and will feature original content by Klum, such as videos, blog posts and photos. The producers of her show “Project Runway,” Full Picture Entertainment, will produce the website.
The content plans to capitalize on Klum’s myriad knowledge as a wife, mother, TV personality and supermodel.
“During my 15 years in the business, I’ve received so many questions on a variety of topics from my favorite toothbrush to juggling family and a busy work schedule,” Klum said, according to Reuters. “I’m bringing in the experts that have helped me over the years to help inspire you.”
The digital content is said to launch within the next few months.
“Our objective in 2011 is to make AOL the first choice online destination for women,” Tim Armstrong, AOL chairman and CEO, said.
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