H&M Enlists French Fashion House Sonia Rykiel as Design Eye
A sexy new lingerie collection and related accessories will soon H&M stores worldwide! Creative genius behind the collection is Sonia Rykiel. With her feminine eye and taste for exuberance, this lingerie is guaranteed to spark your interest.
The specialty collection will be available at H&M stores worldwide as well as Sonia Rykiel boutiques come December 5! This collaboration will be the first extension into lingerie for the popular chain.
Nathalie Rykiel, president and artistic director of Sonia Rykiel, said: “It is a hallmark of Sonia Rykiel to think of all women, because fashion is about a certain spirit more than a question of means. This collaboration fits perfectly with our philosophy.”
This collaboration doesn’t end with this under garments collection either! We can expect to see a spring collection by Rykiel that will launch in 250 H&M stores starting February 20.
This proves to be a partnership made to fit allowing H&M to offer inexpensive clothes without the loss of style, and Rykiel has the opportunity to raise her profile with more brand exposure!!
So LUXies, what do you think? Are you excited to see these ‘first’ collections by Rykiel for H&M?