H&M: Fights HIV/AIDS with Fashion
What could be more LUX then combining fashion with philanthropy?!? Well, H&M has done just that. By enlisting top celebrity talent, such as Katy Perry, Estelle, Dita von Teese, Roisin Murphy and Cyndi Lauper, together they have created a customized t-shirt collection to help raise awareness and funds for HIV/AIDS projects. This program is dedicating 25% of all sales from this collection to be donated to towards this cause.
The designs have a real ‘80s feel to them. Fighting AIDS is always of great importance, and H&M is overwhelmed with the enthusiasm and the commitment from each and every celebrity involved in the collection. –Ann-Sofie Johansson, H&M head of design
Expect these specialty t-shirts to hit stores on May 28th. Pick one up and find that inner 80’s philanthropist in all of us! LUX-tastic!
To see the full collection visit The Fashion Time.