H&M seeks out up-and-coming fashion students

Swedish clothing brand H&M has launched a design competition, the H&M Design Award, for talented fashion students, reported New York Magazine's The Cut. Students may enter to win prizes of €50,000 (approximately $63,500), a catwalk show at Stockholm Fashion Week and the chance to have their items sold in H&M stores, plus their designs may be displayed on computer-generated models.

Students from 14 fashion institutes throughout Europe are eligible to enter. Entrants first need to emerge as the top pick from their country of study, then a panel of judges will determine the final winner. The goal is to seek out emerging talents and nurture them to take their career to the next level.

Information on the students’ work and progress is available online. The winner’s designs will be released online Feb. 1.

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LadyLUX via H&M Design Award 2012

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