Lagerfeld Partners with Optic 2000, Expanding Eyewear Distribution
LUXies, Karl Lagerfeld Eyewear has decided to expand distribution in France in a big way!! Taking them to the next level is Optic 2000, the largest optician chain in France; where they have just signed an exclusive partnership.
With this newly inked deal, Lagerfeld Eyewear will now be sold at Optic 2000’s 1,164 locations in France and 43 in Switzerland!! With heavy design influence from the iconic Karl himself, the Lagerfeld Eyewear collection is greatly expanding their availability to all who have a penchant for LUX eyewear!!
The line will offer over 23 available sunglass designs and 25 optical frames. The metallic designs are ‘inspired by Lagerfeld’s vast collection of rings, and a film-border motif, which is a nod to the designers’ passion for photography.’ The whole collection screams modern, stylish and chic!!!