Lalique releases new jewelry line
Lalique is staging a comeback to jewelry. After having stopped jewelry production in 1903, the company has plans to launch a new fine jewelry line and a more accessibly priced line rooted in Art Nouveau and Art Deco vibes, reported WWD. Both collections will be unveiled during the Baselworld watch and jewelry exposition in March.
The firm is designing a collection it terms “emotional” and “poetic,” intended to lure a younger demographic between ages 25 and 45.
“Lalique crystal tends to appeal to older people. This is about being able to wear Lalique instead of having it around you,” Anne Kazuro, Lalique’s creative director of jewelry, said to WWD.
Named “The Sacred Fire Odyssey,” the line is a modern update of Lalique’s original drawings. Inspired by the fire goddess Vesta of Greek and Roman mythology, the collections boasts 100 pieces, including a luxe four-item set consisting of a necklace, bracelet, ring and earrings.
Based on feather themes, the Vesta necklace is crafted of white gold, diamonds and two bezel-set moonstones. The centerpiece features a detachable brooch embodying the goddess. Crafted in Paris by specialists, the item is expected to sell for $650,000 or more.
“When Silvio Denz bought Lalique four years ago, reintroducing jewelry was part of his development strategy,” Kazuro said.
Fashioned entirely in France, the jewelry line is rooted in René Lalique’s love of Art Nouveau and Art Deco designs. Stimulated by nature motifs, the Art Nouveau items boast colorful dragonflies, peacocks and poppies. A peacock pendant – made from diamonds, turquoise, and yellow, green, blue and black sapphires – is expected to retail for around $40,000. The bridal pieces are available from $647 to $1,942.
The jewelry line will start out being sold in Lalique’s own boutiques. Currently the company operates approximately 90 stores scattered around the globe.