LVMH designer creates bag collection for Monoprix
Owned by Casino and Groupe Galeries Lafayette, Monoprix is kind of like France's version of Costco. Although groceries account for most of their sales, the one-stop shop is known for selling just about anything—from hardware and homegoods to makeup and apparel—however, it's still a surprise that LVMH Moët Hennessy Louis Vuitton leather goods specialist Vincent Sartel agreed to design a line of handbags for the store chain.
Known as the creative director of leather goods for Louis Vuitton for over a decade, he's also worked at Loewe, Maison Martin Margiela, Mango and Ermenegildo Zegna. Priced at a beyond-reasonable range of 40 to 100 euros, it wasn't easy for the world renowned leather maker to make a look on a budget and keep the parisian style, but he did. Sartel believes Monoprix is an important market to tap, even though it might be a questionable place to sell handbags. He told WWD, “Monoprix is not a lifestyle or fashion store… It’s a convenience store. Does it have the legitimacy to sell bags for 100 euros? I’m convinced it does. It needs to mark out its territory.”
The first styles of the handbags are already in stores and they plan to get new inventory twice a month until December. With about 800,000 visitors daily and last years revenues totaled close to 3.66 billion revenues, it's a possibility that Monoprix could change the way Parisians approach shopping.