Macy’s gives children reason to believe
In celebration of the holidays and the spirit of giving, Macy’s has declared “National Believe Day.” As part of its third annual holiday effort to support the Make-A-Wish Foundation, Macy’s will help makes the wishes of children suffering from life-threatening illnesses come true through the Make-A-Wish Foundation’s “Wishes Across America.”
Through Macy's in-store Santa Mail Letterboxes, children can write and send their very own letters to Santa. Per each letter mailed, Macy’s donates $1 to the Make-A-Wish Foundation, up to $1 million. Friday, however, as official “National Believe Day,” will be a Double Donation Day: Letters sent on the 10th will score another $1 donated.
According to a press release, the goal is to “to inspire Americans to embrace the spirit of goodwill, while spreading the holiday season's message through charitable efforts and kindheartedness toward others.” By granting these wishes, Macy’s hopes to inspire people from all over to spread good cheer and make a difference, generating even more reasons to believe.
Since its inception in 1980, the Make-A-Wish has granted in excess of 200,000 wishes, helping children with life-threatening medical conditions to find hope, strength and joy. Children dreaming of wishes through this campaign include a 13-year-old girl who wants to take a Jamaican cruise, a 15-year-old teen who would like to watch the premiere of her own music video at a red-carpet gala, and a 7-year old who desires a pop-up camper to enjoy adventures with her family.
In 2009, the ‘Believe’ campaign accumulated more than 1 million letters from children across the country – totaling up to $1 million donated to the Make-A-Wish Foundation, the store’s goal.
The letter-writing campaign was inspired by the New York Sun's famous “Yes, Virginia, there is a Santa Claus” editorial from 1897.
“We're proud to … lead people across the country in embracing the compassionate and joyful message of the holiday season,” Martine Reardon, executive vice president of marketing for Macy's, said.
At more than 800 locations throughout the U.S., Puerto Rico and Guam, Macy’s provides fashion and affordable luxury through items for her, for him and for the home. Believe Day is part of Macy’s 150-year tradition of supporting charities that help strengthen communities.
For more information about the Believe campaign, visit http://social.macys.com/believe2010/#/home.