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Martha Stewart Expands Brand into New Food Line

Food-enthusiasts rejoice! The Martha Stewart brand has extended its empire to include a new food line just in time for Thanksgiving.

This new Martha Stewart-branded food distribution will begin immediately with the launch of ‘both fresh and frozen vegetarian-fed and antibiotic-free turkeys from Hain Pure Protein’s Plainville Farms’ offering a healthier alternative for holiday festivities!

Martha Stewart has partnered with The Hain Celestial Group, Inc. and its affiliate Hain Pure Protein Corporation in this new venture. Together they‘ll collaborate to launch this new line of Martha Stewart food. Expect it to hit shelves in supermarkets across the country.

Martha Stewart, Founder of MSLO, stated: “As an avid cook with an appreciation for good food made with wholesome ingredients, I'm delighted to be offering consumers antibiotic-free, vegetarian-fed turkeys that are moist, tender, and absolutely delicious. I'm also pleased to be developing natural, healthy baking mixes and pastas from Arrowhead Mills and DeBoles, two well-respected food brands.”

Distribution will be gradual, starting with the turkeys and then expanding to include baking mixes and dried pastas from DeBoles in spring of 2010. Martha will add her own ‘touch’ by incorporating recipes to coordinate with each of her items. Offering you access to her culinary finesse with ease!

So LUXies, what’re your thoughts about this new food addition? Is this something that registers on your LUX-o-meter? We’d love to hear from you.

Tagged in: martha stewart, brand expansion, hain celestial group,

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