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New British LUX Brand, GeeGee Set to Launch this Month

Attention all Gen Xers of LUX Nation!

UK Designer, Rebecca Agouropoulos has just launched a new LUX brand, GeeGee made with Generation X in mind.

The main difference with the production of this new line is that it’ll be made locally in England. This will allow for Agouropoulos to oversee the quality and craftsmanship of each of the pieces, as well as support British manufacturing. The local economy will be in great need of this new local business.

Expect trend-forward attire set for the ‘urban zeitgeist with a glorious twist.’ High-end fabrics and key pieces will include: ‘jackets, gillets, softly-tailored shirts and cord ‘jodphur-style’ and stretch leather leggings.’

The new fall/winter 2010 collection will make its public debut at the Pure tradeshow this upcoming February. Though, it’ll be available to stockists this December. To read more visit Fashion United.

Fashion.Life.LUX.

Tagged in: fashion, england, geegee brand, generation x, rebecca agouropoulos,

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