New LUX Line by Jimmy Choo:  24:7 Collection

LUX Shoe-enthusiasts rejoice!

Jimmy Choo will soon celebrate around the clock style worldwide to showcase the new 24:7 line!

“We selected what a woman really needs from her closet,” said company founder and president Tamara Mellon, who spearheaded the initiative

This new collection is made to flush out any wardrobe and is offering a variety of styles from pumps to flats, exotic to classy and everything in between! It is a collection inspired by the lifestyle of the modern woman and is simply exquisite. What we love the most is the idea that there isn’t one ‘style’ that dominates this new line. The various styles make it much more LUX by offering you the choice to find exactly what you wanted! wink

“We felt that 24:7 was a modern concept and responded to how our customer lives,” said Cody Kondo, senior vice president and general merchandise manager for accessories for Saks Fifth Avenue. “It isn’t about dressing for one event anymore. The Saks Fifth Avenue customer needs accessories that work for her whole lifestyle.”

To support the launch there has been several cocktail parties and events around the globe, helping to build the momentum for all of us looking to take a glimpse at what they have to offer.

So whether you are looking for the perfect pair of shoes to LUX-ify your new success suit or looking for a pair of casual classics, we highly recommend you check it out. You can visit their online store now and even search using the following categories: shoe type, occasion, colour, material, collection or heel height to find exactly what you might be shopping for! They are also available in all of the Jimmy Choo boutique locations as well as Saks Fifth Avenue and Nordstrom. Pricing will range from $395 to $1,295.

What is even more LUX is that they will be adding a ‘pre-fall’ 24:7 line later this year! This will include a variety of boots made for the more cozy time of the year.

So tell us, how do you feel about this new Jimmy Choo line? Post a comment and share your thoughts with the LUX Nation!

Tagged in: footwear, shoes, jimmy choo, 24:7 collection, modern woman,


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