Radar: Glamour and Like.com debut What to Wear.com
Tons of question and answer sites exist on the internet. It’s nothing new. However, What To Wear, a new site launched by Glamour and Like.com ups the ante by having real beauty and style experts answering their reader’s questions. Glamour stylists such as Amanda Weiss and Camille Rousseau respond to questions such as “What do I wear to summer camp?” The interactive web site allows the stylists to hand pick clothing and accessories to make their answer visual, create a more dynamic conversation with their readers. By clicking on the products, they are taken directly to the affiliate stores and can shop away!
I have to say my favorite post was by a reader that needed accessories to match an outfit for a date. She posted a picture of herself in the dress and asked the stylists how to spruce it up. Moments later a stylist responded with links to bracelets and a great beige blazer. What To Wear might be every girl’s answer to a style emergency!
The bigwigs behind the screen aren’t just from Glamour. Many of the stylists such as Nicole Chavez, Tammy Eckenswiller and Andre Austin, are industry professionals that have styled celebrities and society icons. Being a part of this venture could be a great launching pad for stylists trying to make a name or a way to expand their community.
The partnership between Like.com and Glamour seems like a natural one. The first fashion search engine with sister sites Couturious.com and Weardrobe.com, Like.com has established itself as a pioneer in digital publishing for fashion. Selected Magazine of the Year at the National Magazine Awards, Glamour is no tiny rag. The mag sells better than 98 percent of the publications out there and their web site, Glamour.com, became the #1 women’s online magazine in 2009.
Cindi Leive, editor-in-chief of Glamour said in a statement, “This is an exciting partnership. Nobody understands the intersection of fashion and technology better than Like.com, and when it comes to fashion, no one gives real-life tips better than Glamour. We're thrilled to bring the two together to help women solve their style dilemmas—large and small.”