Shifting from ‘Pretty to Powerful’ with Bobbi Brown
As you know LUX Nation, we love supporting strong empowering messages that help us all connect back to our own inner beauty and power!
Well, this new innovative campaign by Bobbi Brown is just that and more. By using 50 of her own closest friends, colleagues and customers, she’s created a marketing campaign that really helps show the diverse and unique way makeup can enhance our natural essence!
The idea is to demonstrate that beauty comes from within and the ideal combination of products can help your outer appearance glow even more beautifully to complement your internal beauty. As you know, beauty being only skin deep gives off a completely different vibration than truly knowing who you are and selecting makeup that supports you being more of your true self! That’s what we love about this new approach that Brown is embodying through this new interactive platform.
The new ‘Pretty Powerful’ campaign is currently live on her website and gives you an in-depth look at everything that went into creating this real-woman approach to Bobbi Brown beauty products.
What’s even more LUX than the concept and creation of this empowering message is that you also have the chance to win your own FREE Bobbi Brown ‘Color Strips Collection’! All you have to do is submit a video that describes how Bobbi Brown products have helped you shift from pretty to powerful!
By March 12, a panel of judges will narrow all the submissions to the top 15, who’ll receive the free kit and be given the chance to help raise some necessary funds for the ‘Dress for Success’ foundation! From there, the Top 5 videos selected will be narrowed down to three, selected by Bobbi Brown herself. Once you’re selected as a Top 3 contestant, then you’ll be flown to New York for a private master class with Brown herself! Now that’s definitely a LUX-tastic way to learn how to complement your own features. What could be better than learning from the very own makeup designer?
So, if you’re a Bobbi Brown beauty product fan and you want the chance to make a difference, be sure to visit her website and upload your video to win your chance!
What do you think LUXies, how does Bobbi Brown’s message, Pretty to Powerful, resonate with you?
Tagged in: makeup, beauty products, bobbi brown, real woman, pretty to powerful campaign, interactive marketing,
