Social Conscious Companies Come Out Ahead
Consumer power has helped shift the role of companies through their support for products. According to a recent global ‘Good Purpose’ survey by Reuters.com, results ‘found that 6 out of 10 people would only buy from a brand that either gave back to society or helped the environment, even if it wasn’t the cheapest.’
This is a huge eco-incentive for brands to consider their continual impact on society and it also goes to show that ‘Good for the Sake of Good’ is a way of life that many support!
“People all over the world are now wearing, driving, eating, and living their social purpose as sustained engagement with good causes becomes a new criterion for social status,” Mitch Markson, Edelman’s chief creative officer, said in a statement.
The poll involved more than 6,000 consumers and was conducted by public relations firm, Edelman. Overall, the results were quite outstanding. They demonstrate the power of companies that truly care for others and make a difference in the world. These attributes prove they’re extremely important to consumers today!
All in all, the results supported companies that truly took a global approach to helping others as a way to build customer loyalty. The poll even demonstrated that during the economic downturn, consumers would be more likely to choose a company that had a reputation of making a ‘positive’ difference over another brand that didn’t.
An outstanding 83% of the people who participated in the survey said they would be ‘willing to change their consumption habits to make the world a better place in which to live, including moving to an eco-friendly house (70%) and buying a hybrid car (67%)’. These numbers alone demonstrate the shift we’re all continuing to make by using our consumer power to bring about change.
The more we realize the impact of our buying power, the more brands will care about their impact as well. These numbers prove that influence for change can come in a variety of ways!
LUX Nation, how are you using your buying power? What do you think of the results of this study? If you were one of the people polled would you respond the same way?
Tagged in: consumer power, customer results, edelman, 'good purpose' survey, socially-conscious business,