Style + Beauty: YSL Reinvents a Classic, Opium Turns Belle d’Opium

Opium, not the typical word one would gravitate towards when getting ready to announce a new luxury product to consumers. Especially in the late 70s, when it's destiny was to be the name of an opulent perfume inclined to engulf the senses in rapture and ecstasy. A tad odd and seemingly insensitive, Opium incited cultural backlash and bucked illicit norms, but the ingenious Yves Saint Laurent was not shy about charting his creative course when establishing this exotic namesake for the 1977 fragrance.

Thirty-three years later, The House of YSL is launching a new version of Opium this summer, Belle d’Opium—to be released in the fall of 2010. In honor of the scent, YSL put together a website focused on the community behind the fragrance, where the individuals involved in crafting and bringing the sultry scent to market can share what fuels their creativity and so can you…

“A thousand inspirations lead to one creation.” Belle d’Opium, Yves Saint Laurent modernizes their once infamous fragrance, Opium, for today’s woman.

Just like the scent that came before this modern version, the original 1977 “scent”-sation was a classic hit! Opium, containing top notes of fruits and spices like mandarin orange, plum, clove, coriander and pepper—mid notes of jasmine, rose, Lily of the Valley, cinnamon and peach—and rounding out the bottom with sweet base notes containing sandalwood, vanilla, cedar wood, myrrh, amber, musk and patchouli are just some of the ingredients that seduce the senses when one dresses the skin in the famous fragrance from yesteryear.

Like Opium, Belle d’Opium, is oriental in nature but with less of an amber-like effect—containing notes of Casablanca lily, sandalwood, gardenia, white pepper, jasmine absolute and narguile accord. Visit,, new Belle d’Opium Site

Below are some of our most Inspired By pieces that hopefully embody what the essence of this new fragrance will instill.

Slip on the charming Addy Tank Dress with Cowl Skirt by Alice + Olivia and allure all those around you. This dress captures the delicacy and whimsicality of the feminine. Featuring a neutral scoop neck silk dress with a black banding around the waist and beautiful draping at the skirt.

The perfume's scent of jasmine, sandalwood, and white pepper makes for an exotic fragrance. Enhance that feel, with the Intertwined Snakes Cuff by Alkemie Jewelry. Animal-inspired jewelry is all the rage this season. These snakes are intertwined together reminding us of their ability to gracefully move between each other. This unique cuff is made of 100% reclaimed metal.

The name, Belle d'Opium, is a hybrid of the French word “belle” meaning beautiful and the word “opium” meaning mysterious and dangerous. Those two words perfectly describe the bold Marciano Women’s Rexy Platform Pump by Guess. The luscious dark red suede is sexy yet sophisticated. Step into these stunning pumps and unleash your inner seductress!


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