Swarovski steps into sunglasses and men’s
One would imagine that the two new categories Swarovski announced this week it will launch – eyewear and men’s – would capitalize on its iconic crystals. Instead, creative director Nathalie Colin took a less literal route, using the shape of the crystal as inspiration for the design of the glasses and the men’s line.
“Rather than going the easy route with an abundance of stones and sparkle, I was inspired by the architectural language of crystal,” Colin told WWD.
The Amazing acetate sunglasses are a prime example of this modern take on the brand. Faceted in a light pink, they are subtle yet still connect to the crystal empire without an overload of shimmering stones. The collection features 12 styles, with a variety of styles from masculine to ‘50s inspired.
The menswear, however, takes a different route, displaying a more serious tone in a red and black enamel ring.
“We have focused on a cleaner, purer interpretation of brilliance,” Colin said. “This collection celebrates the timeless elegance and beauty of black tones.”
Similarly, the line will boast more mature styles and younger looks, allowing both generations to be attracted to the brand for quality accessories. A father might indulge himself with a pair of cuff links, whereas his son could opt for the color shield ring.
The lines will be sold at department stores such as Lord & Taylor, and at Swarovski boutiques and storefronts. The eyewear will be found in 400 optical boutiques nationwide.
Tagged in: jewelry, accessories, sunglasses, eyewear, swarovski, optical,
Courtesy of Swarovski via WWD
