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Peek.com has been around since 2012, but many are still learning about this innovative one-stop shop for amazing activities in 19 cities around the globe. To make it even easier for travelers and locals to book activities, Peek.com has launched a new app, Peek: Tours & Activities for the iPhone and iPod Touch.

Peek.com is backed by prominent names in technology, including Jack Dorsey and Eric Schmidt, and features thousands of incredible activities handpicked by experts and tastemakers in 17 U.S. cities, as well as in London and Paris. The concept behind Peek.com is to give tourists and locals more time to have fun as they spend less time trying to figure out what to do.

Visitors to the site can explore activities based on themes first-time travelers might be interested in, such as Sightseeing, Food and Drink, Walking Tours, Off the Beaten Path and What to Do When it Rains. The categories vary with each city, and offer options for locals and returning travelers as well, such as Day Trips, Romantic, What to Do With Kids and more.

For example, if you’re visiting the Napa Valley or Sonoma region in northern California, you can quickly uncover adventure options ranging from a “sip and cycle” bicycle tour, to a coastal kayaking tour on the Russian River and Jenner Coast, or a zipline eco tour. If something more romantic is desired, there’s a Healdsburg wine tasting and carriage ride, a private wine country limo tour in Napa, or a hot air balloon ride in Sonoma. With a few clicks, the activity is booked.

If New York is your next destination, try out the Off the Beaten Path section, and opt for the museum hack tour on the upper east side, or the subway art tour in Midtown/Times Square/Brooklyn. If you’ve always had a secret hankering to get in touch with your inner DJ, opt for the DJ class in the East Village.

The activities industry is a $27 billion dollar market in the U.S. alone, and the average American spends seven hours planning each vacation, yet the industry is behind on mobile accessibility, according to Peek.com.

The Peek: Tours & Activities App, available as a free download from the App Store, offers many unique features making it easier than ever to book experiences:
• Geo-location technology, so users can book activities around them.
• Wide variety of activities with same-day booking, to help the 80 percent of travelers who don't book activities in advance.
• Personality quiz to tailor unique suggestions for each user.
• Simple navigation and a beautiful user experience.
• Ability to browse activities based on personality type, category, budget, points of interest and more.
• Activities spanning and searchable by a variety of categories, including family friendly, arts and culture, food and wine, sights, walking tours, etc.
• Easy access to all necessary information, reviews, real-time availability, directions via Apple Maps, and vouchers which can be conveniently added to Passbook.
• City guides to help navigate popular neighborhoods of featured destinations.
• Best Price Guarantee for all activities.

“Peek provides the best user experience and all the tools our customers value. Since launching we've seen great demand for an iPhone app to book quality activities while on the go, in real-time” said Ruzwana Bashir, founder and CEO, in a press release. “We're excited to launch the app and continue to provide an easily accessible, personalized selection of the highest-quality activities.”

Whether it's uncovering an underground art scene, swimming with sharks, or touring local farms, the Peek app connects users with adventures that create lasting memories.

Be forewarned – the site is addictive. It’s easy to lose yourself clicking away at various cities and tours and dreaming of your next vacation. The site is well-designed and you can choose activities just a day or two away, if you’re into last-minute planning. There’s even an under-$50 category for bargain hunters.

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