Unveiled: Yves Saint Laurent’s Fall/Winter Campaign Manifesto with Christy Turlington
LUXies, Christy Turlington can now add her name to the list of iconic supermodels for the Couture ready-to-wear Yves Saint Laurent label. For she has just been revealed as the next pinup for the new ‘Manifesto’ featuring their autumn/winter collection!!
Turlington now joins the ranks of fellow GLAMS for YSL such as Gisele Bundchen, Naomi Campbell and Kate Moss.
What makes this ‘Manifesto’ edition unique is that its distribution will far exceeds any other previously published version!! Aimed to be distributed on the streets of London, Paris, Milan, New York, Tokyo, Hong Kong and a first, Seoul with a reach of over a half a million copies. To make it even more LUX is that the first 2,000 copies provided within each city will be accompanied with a Pilati designed tote bag!! Which is sure to get the attention of many LUX-pedestrians.
The talent behind this innovative campaign approach is creative director, Stefano Pilati with Inez van Lamsweerde and Vinoodh Matadin as the talents behind the lens!
Set to hit the streets starting September 12, if you’d like to see some behind-the-scenes footage before then be sure to visit yslmanifesto.com!!
Tagged in: fashion, yves saint laurent, stefano pilati, manifesto campaign, vinoodh matadin, christy turlington, marketing campaign, inez van lamsweerde, fallwinter collection,
