Philipp Plein, the German designer known for his rock ’n’ roll style, is shaking things up once again with a seductive celebrity campaign. In 2010, the designer featured Mischa Barton as the face of one of the campaigns, followed by Lindsay Lohan in 2011. This time around, actor Ed Westwick, notorious for his role as Chuck Bass in Gossip Girl, starred in Plein’s new photo shoot.
The Fall 2012/2013 campaign was shot by renowned photographer Terry Richardson and also featured French model Sabina Nait alongside Westwick. The gorgeous duo sported Plein’s edgy designs in cozy poses in a wall-to-wall mirrored room that purposely showed reflections of Richardson behind the lens.
"For me, Terry Richardson is an artist full of talent. Reflects the spirit of the brand. It is real and does what he wants. He always says what he really thinks. If something is not working, not working, it is great, is great, period. Terry is rock 'n' roll at its purest! Working with him in this campaign has been exciting and I look forward to returning to work together into the next,” said Plein, as reported by Vogue Italia.