Attention style statement lovers! Good news, it’s official, green is now ‘pretty.’ Aveda has set the standard for sustainability and environmental consciousness with their new product packaging! That’s right, so all you Aveda loving LUXies can now be even more proud of this beauty-industry leader who stands behind their long-standing values of ‘beauty, environmental leadership and social responsibility.’ Aveda continues to push the limits of implementing ‘green’ principles throughout their production processes, by utilizing wind energy, organic agriculture and now, zero waste packaging designs!
The new designs reflect Aveda’s commitment to the planet by using ‘responsible packaging’ principles. This includes reducing the size and weight of the packaging, therefore reducing the waste produced by purchasing Aveda products. They have also implemented a plastic policy that uses only a minimum of 80% Consumer Recycled materials and launched a bottle cap program that has helped to collect 100,000 pounds of plastic caps thus far!
By honoring their efforts, Aveda has just been awarded the ‘Cradle-to-Cradle (C2C) seal of approval,’ signifying the environmentally-intelligent design for 7 of their products. This certificate is given out by McDonough Braungart Design Chemistry, a sustainable consultancy, who pioneered the evaluation process. There are four levels of certificates that can be awarded, ranging from Basic, Silver, Gold, or Platinum. The gold standard is one of only two that have been given to U.S. companies, making this award quite an extraordinary feat for Aveda.
“Designing and manufacturing products can be environmentally responsible when environmental goals are factored into the concept at the very beginning. At Aveda, we believe that authentic beauty cares for the environment which we inherited from elders, and will leave to generations that follow.” –Dominique Conseil, Aveda President, via treehugger.com
The products that attained this ‘gold-standard’ include: Aveda Smooth Infusion Shampoo; Smooth Infusion Conditioner; Aveda Dry Remedy Moisturizing Shampoo; Dry Remedy Moisturizing Conditioner; Aveda Men Pure-Formance Shampoo; Aveda Men Pure-Formance Conditioner; and Green Science Firming Face Creme.
So next time you are shopping for hair care, you might just want to check out these ‘Gold-certified’ beauties by Aveda! Becoming eco-friendly one product at a time just got LUX-fied!