American denim brand ‘Not Your Daughter’s Jeans’ has just launched a new strategy to enhance their presence in the European market.
“We’ve designed a shopfit that will enhance visibility of the brand. I will launch the idea to stockists next month and expect to have 10 signed up within the next four to eight weeks,” Christian Lawaczeck, managing director of Genus Fashion, the UK agent for NYDJ, told the newspaper.
As you can see NYDJ’s will be offering a ‘shop-in-shop’ concept to current stockists (wholesale vendors) to help boost the sales numbers this year. They’ve paired this with the launch of their new re-vamped website and expect even more U.K. wholesale opportunities to expand with this new launch. As you can see their aim is to bring this 3rd largest U.S. denim brand to the UK market with style and ease!
For those not as familiar with the brand, it’s a denim line designed with the modern woman in mind. The cuts and styles are made to flatter and accentuate our curves as real women! Made to be timeless and to supersede trends in the denim market place, this brand will soon become the ‘go-to’ pair of jeans.
Expect to see NYDJ brand to be much more prevalent in the UK market. Though, we’d love to hear from all you. Have you tried this denim designer and do you think they have what it takes to make a continued presence across the pond?