LUXies, international fashion giant, Burberry, has enlisted chic-beauty Emma Watson to represent their new Fall/Winter 2009-2010 collection.  Emma is best known for playing, Hermione Granger, one of the three main roles in Harry Potter.  Wow, she has come a long way from her early days at Hogwarts!  The combination of Emma’s youthfully modern yet classic beauty appears to make her the ideal candidate for this iconic LUX brand! 

‘I wanted the images to represent both the rich history and the modernity of the Burberry brand, while at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today,’ said Burberry creative director Christopher Bailey. –via graziadaily.co.uk

Fashion photographer, Mario Testino, captures the essence of the brand as well as the fierce subtle exquisiteness of Emma.  This photo shoot proves to be a first for the 153-year old fashion brand, as Emma was posed with four other well-appointed Burberry suited boys—something totally a-typical of past campaigns.  These boys should consider themselves lucky to be sitting with the oh so lovely Ms. Emma Watson! 

We here at LadyLUX are looking forward to seeing this chic new collection first hand!  Who are we kidding, we’re dying to get out hands on it!  It’s gorgeous! 

Live.Love.LUX.