Calling all LUX-fashionistas! Starting today, you will now have the opportunity to design your own custom handbag!! What could possibly be a more LUX-ifying experience? Now, you’ll have the ability to add your very own creation to your personal style statement.  Genius!

Designer, Anya Hindmarch has been diligently working on creating her ‘dream collection’ that allows you to do just this!! From a 100-piece bag collection consisting of clutches, leather wallets, notebooks and specialty trinkets, this line can be made to reflect your own individuality. 

“It goes back to all those [ideas] of longevity and lack of waste, because it’s something you have forever. If you’re going to buy something, buy something you really, really love — that is proper luxury,” said Hindmarch, adding she believes customers have tired of cookie-cutter accessories designs. “I think if you start to cheat your customer you’ll lose out quite quickly. Your customers are not stupid.”—via WWD.com interview

This new LUX line allows you to truly tap into your own creative genius and design your own bag.  You’ll be able to choose how you would like to personify her collection to fit your own style. Whether it be embossing a message into the leather products or designing a wallet from start to finish.  Expect retail prices to range from ‘65 pounds, or $105, for a leather key-ring to 6,500 pounds, or $10,500, for a large Bespoke Ebury bag in crocodile skin.’

Launching exclusively at Pont Street, Knightsbridge, this location has been transformed to the Bespoke Boutique, where it’ll be part workstation and part shopping experience.  For those of you not in the London area, expect her designs to be available online very soon.

So LUX Nation, we would love to hear from you! Do you like the idea of being able to customize and create your own LUX product?

Fashion.Life.LUX.