The beautiful and elegant supermodel Elle Macpherson is taking her collection of intimates to the next level on the eve of her 20th anniversary!
That’s right LUXies! Macpherson has made her debut in the European marketplace by launching in Berlin just last week.
The introduction of the new spring/summer 2010 collection has been met with much success. It seems this new strategy has definitely been a hit for the supermodel sensation and her long-standing lingerie collection.
‘The focus for the Intimates lingerie has always been on impeccable design, using luxurious fabrics with attention to ﬁt, comfort and affordability. This is what sets the lingerie apart.’—says Macpherson.
Expect to see the new ‘Intimates’ apparel in Germany, Switzerland, Austria, Sweden, Denmark and Greece. Overall, this new collection will be available in 300 stores and 11 different countries.
The key to this expansion has been her namesake, which has become synonymous with quality, class and comfort. Macpherson and her designers know a woman’s body and ensure that this plays into each and every design.
So LUX-fashionistas worldwide, you now have the opportunity to try her new collection out for yourself! What do you think of this new LUX-tunity?