Lady LUX

Modern LUX brand, Gucci seems to have finally had enough of the ‘copy-cat’ approach used by Guess. According to a formal suit filed in New York City: Gucci America Inc. accuses the Los Angles-based Guess? Inc. of trademark infringement.

Gucci claims that Guess targets their most popular designs and uses a similar logo pattern to resemble their own. Guess’s product strategy is deemed deliberate in targeting Gucci in order to create similar designs of their most popular and well-known products. Then these sophisticated imitations are sold through large third-party wholesalers, their website and each one of their 1,000 stores.

Guess has replicated entire Gucci product designs, to the point that there appears to be concerted effort to ‘Gucci-ize’ defendant’s product line. –Gucci, Paris-based PPR SA, Bloomberg.com

Gucci requests unspecified monetary damages and a request that all ‘look-alike’ products be immediately returned in order to be destroyed.

LUXies, they say imitation is the greatest form of flattery, but in the fashion world that is definitely not the case! We here at LadyLUX will continue to keep you up to date on the progress of this case, in the meantime to learn more visit nydailynews.com.

Additional LadyLUX articles on Gucci:
- Gucci Creates Eco-T to Benefit New Film, HOME
- LUX Duo: Special Edition Gucci Twirl Watch Created to Support the Empowerment of Women
- New Spring Handbag Collection Designed by the Gucci Great-Grandsons

Tagged in: fashion, new york city, gucci, lawsuit, trademark infringement, guess, inc.,