Halston Targets European Expansion with Heritage Collection
The House of Halston has been our LadyLUX radar these past few months—so we must announce the new ‘Halston Heritage Collection!’ This new line has been given wings and is destined for Europe to expand the brand’s presence!!
With the launch of this collection, The House of Halston will be infusing the international fashion markets with its timeless and iconic wears from the 70s for today’s modern woman; and all without having to sacrifice her savings account!
Launching in the spring of 2010, ‘The Halston Heritage’ collection will be a throw back to the brand’s archives and will offer contemporary pieces such as ‘sequined dresses, chiffon gowns, espadrille wedges and sac bags.’
Partnering with Mirabel Edgedale of London, Halston plans to target the European market with a more precise focus. Leveraging the success and expertise of Mirabel Edgedale, Halston is hedging their bets for success!!
“Mirabel Edgedale is unparalleled in the European market in its ability to establish successful commercial businesses for fashion houses and promote a retail strategy that befits each specific country and brand.” –stated Halston President and Chief Executive Bonnie Takhar
It seems this iconic brand is adapting to the changing fashion industry and economic conditions!! Perhaps, newly appointed creative director, Marios Schwab, just might be heading the ship in the right direction!
We here at LadyLUX are looking forward to a hands on experience with the NEW Heritage Collection come spring!! What are your thoughts LUX Fashionistas? Are you excited about the brand’s expansion?
Fashion.Life.LUX.
Tagged in: fashion, marios schwab, european expansion, house of halston, heritage collection, mirabel edgedale,
