The Hotel Bel-Air has always had it all. But now, it has it all and a spa. Following almost two years of renovation, the hotel reopened its doors on Oct. 14, now featuring a new indoor and outdoor spa by La Prairie, reported WWD. The new 4,134-square-foot space is decorated in pink and white floral prints, which sprang from the imagination of Alexandra Champalimaud and Rockwell Group, responsible for the spa’s design.
The Hotel Bel-Air Spa represents La Prairie’s fourth spa venture and third location in the United States, following the spas built at the Ritz-Carlton New York, Central Park and the Beverly Hills Hotel. The sumptuous spa boasts seven 100- to 250-square feet treatment suites, three nail stations and a coed relaxation space.
“La Prairie’s spas are a fantastic addition to the business and bring our products to life via services,” La Prairie president Lynne Florio said to WWD. “Not only do they function as an additional distribution channel of our products for us, but they allow us to service existing customers in new ways via innovative services and garner new customers, for those seeking to bring their spa experience home with the use of our products.”
Until La Prairie launches further spas in 2012, the Hotel Bel-Air Spa will exclusively offer a 90-minute, $1,000 White Caviar Illuminating Facial, designed to remove hyper-pigmentation, age spots and uneven skin tone. Clients who elect to experience the facial leave with three skin care products, worth $1,150: White Caviar Illuminating Serum, White Caviar Illuminating Eye Serum and White Caviar Illuminating Cream.
The hotel anticipates the La Prairie Signature Facial, offered at $210 for 60 minutes, will be the most popular service. Following a treatment personalized to meet the guests’ skin care needs, customers are given recommendations for at-home skin care, including a list of suggested products.
The Hotel Bel-Air spa’s future can be predicted from La Prairie’s success at the Beverly Hills Hotel. At the spa’s Beverly Hills location, massage represents 48 percent of services given, facials account for 25 percent and nail services and body treatments comprise the remainder. While one-fourth of spa guests are local at the Beverly Hills Hotel, La Prairie expects that figure could rise to 40 percent at the Hotel Bel-Air.
Set on 12 acres of first-class real estate, the Hotel Bel-Air offers 103 deluxe rooms, priced at $620 and higher. It has attracted the likes of Grace Kelly, Elizabeth Taylor and Marilyn Monroe, who all were guests of the hotel, plus Wolfgang Puck, who oversees the restaurant.
La Prairie is sold in approximately 220 retail locations across the United States, including Bergdorf Goodman, Neiman Marcus, Bloomingdale’s, Nordstrom and Saks Fifth Avenue.