Issey Miyake opens the second Elttob Tep store in Tokyo’s Ginza district on Friday. Taking its name from “pet bottle” spelled backward, the store will offer a pared-down version of the brand’s signature products, reported WWD.
Merchandise available includes jeans crafted by a computer-generated pattern, Miyake’s Pleats Please line and natural nail polish, from Kyoto-based S.Ueba & Co., that is created from scallop shell powder. Customers also have the option of ordering their very own version – with colors of their choice – of the label’s Bao Bao bag, built of triangular tiles.
The store boasts a fairly different interior design. Graphic designer Taku Satoh chose to decorate the space with whitewashed walls, exposed ceiling pipes and a peculiar storefront window display that includes an old dentist chair and antique barber’s pole.
For more information on Issey Miyake, visit www.isseymiyake.com.