In 1998, Jason Binn founded Niche Media Holding, a leading publisher of luxury magazines nationwide, and now he’s adding another publication to his repertoire. Launching in the fall, ‘Du Jour” will be Binn’s latest magazine in partnership with James Cohen of duty-free retailer Dufry, Hudson News and Gilt Groupe, where he is acting as chief advisor.
The magazine will target high-net-worth individuals in New York, Los Angeles, Chicago, Miami, Dallas, Las Vegas and San Francisco, as well as regional areas including the Hamptons, Aspen, Colo., and Sun Valley, Idaho. He plans to offer “Du Jour” as a quarterly print magazine, a monthly digital publication and a weekly e-mail newsletter. In addition, a digital version of “Du Jour” will be available on Gilt.com to target the top three million most affluent opt-in Gilt members.
According to Binn, 235,000 copies of the oversize magazine will be sent to readers that fit strict guidelines, including an average home value of more than $1.5 million and average income in excess of $250,000. 15,000 copies of the magazine will also be sold on newsstands.
“Du Jour” will include local content and national coverage of topics such as fashion, travel, beauty, real estate, entertainment and nightlife. Binn may have just closed the deal, but 100 pages of advertising have already been sold.
The publishing mogul might also have one more project in the works. According to WWD, he is in talks with Sean Parker on a digital Facebook magazine.