Lady Gaga set to launch fragrance in 2012
Lady Gaga is about to electrify the fragrance market. The American recording artist just announced a deal with Coty Inc. to launch a string of perfumes under her name. Expected to be released in spring 2012, these fragrances will capitalize on Gaga’s large following and are designed to appealing to women of all ages around the world. Stephan Mormoris, senior vice president of global marketing in the Coty Beauty division, is positioning the singer as “a fascinating cultural force” who will make her mark on the fragrance world. Further details were unavailable at the time.
