Lady LUX

LUXies, it seems this mother/daughter dynamic duo are at it again with plans on making the world a more stylish place! The ultra-fabulous songbird Beyoncé and mother Tina, having been inspired to launch a new junior label, Sasha Fierce for Deréon!!

‘Sasha Fierce’ is the alter ego of the singer and title of her latest album, ‘I Am…Sasha Fierce’! So, it seems a natural extension to infuse this persona and sense of style to her existing junior clothing line.

The collection, Tina said in WWD.com, is “edgier and trendier and reflects Sasha Fierce’s daring and outgoing attitude.”

Sasha Fierce will include a variety of different pieces that range from ‘sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewelry’. From head to toe, you could create your own alter ego with this standout attire! It definitely exudes strength, sassiness and definite style!

Beyoncé, who said in a statement “the line really exudes a different side of my personality, which I am grateful that I can express,” had a lot of say in the creation of the collection, Tina said. –via WWD.com

This new collection will be launching as part of the ‘back-to-school’ selling, so expect it to be available by the end of summer!! It seems that this line is only aimed to be a limited edition collection to honor the current tour of the album, although depending on consumer response they have alluded to the idea that they are willing to consider extending it!!

So it’s up to you LUX Nation. We would love to hear what you think!! Is this something you would like to see more of??

Tagged in: fashion, clothing, beyonce knowles, dereon, i am..sasha fierce concert tour, sasha fierce junior label, tina knowles,

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