LUX Style Files: Serena Wiliiams Joins HSN Network
Beginning April 30, Serena Williams will debut her new product line of clothing and accessories on the HSN Network. The collection will be aggressively priced between $29.95 and $100.
Ms. Williams is definitely in good company within the HSN women’s branded celebrity product family. Both Paula Abdul and Iman had successful lines in the past for the mega at-home retailer.
With Williams athletic status as an trusted influencer and role model, fashion following, and authentic passion for life, she already has a head start on winning over her audience.
We here at Lady LUX love Serena for her quote below: she encompasses life, a belief in style statements, passion, and let’s her authenticity shine through!
“I always want to make a statement both on and off the court,” Williams told Women’s Wear Daily. “One of my dreams has always been to share gorgeous gifts of fashion and luxury with the world. Off the court, my passion is fashion. Signature Statement is my own line of accessories and fashion, complete from jewelry to dresses.”
We wish her nothing but the best of success and hope to all that experience her line will find their style statements!
